Pricing

£39 a month for somebody to actually notice.

One price, no contract, cancel in one message, and a refund that we mean. Below that, the honest comparison with everything else you could spend the money on.

The plans

Two of them, and most people want the first.

For a bigger year

The Keep+

When the stakes are higher than a morning routine.

£89

per month, cancel any time

  • Everything in The Keep
  • Up to five promises instead of three
  • A live 25-minute call with your Keeper every fortnight
  • Same-day response on WhatsApp, seven days a week
  • A written 90-day review with your Keeper's read on the year
  • Priority when you want to change Keeper
Start with The Keep+

Most people should start on The Keep. You can move up any time.

The guarantee, in one sentence. If you seal your days for a full month and honestly feel it did nothing for you, email us and we refund that month. No form, no exit interview, no offer to stay.

The comparison

Where this sits, including where it loses.

Typical UK prices, checked against publicly advertised rates. Yours may differ.
A habit appPromise KeeprA private coach
RoughlyFree to £5/mo£39/mo founding£150–£400/mo
Who decides what you doYou, at 11pm, tiredYou write it, a Keeper makes it survivableThe coach
Who notices if you vanishNobodyA named human, same dayYour coach, at the next session
What happens when you missThe streak diesYou log it honestly and keep your Word RateAn awkward conversation
Who edits your historyYou can quietly backfillNobody. Sealed days are lockedNo record kept
Proof at the endA grid you tidiedA Receipt you did not writeYour memory of it

The refund

How the guarantee actually works.

Seal your days for a full month. If at the end of it you honestly feel it did nothing for you, email us within seven days and we refund that month in full.

There is no form, no exit survey you have to complete first, and no offer of two months at half price to make you stay. One email, one refund. We ask that you sealed your days because the guarantee is on the programme, not on your intention to try it.

It applies once, to your first month. After that you are on a rolling monthly subscription that you can cancel any time, and cancelling takes effect at the end of the period you have already paid for.

What we will never do

  • Put a countdown timer on this page
  • Invent a member count or a success rate
  • Make cancelling require a phone call
  • Auto-upgrade you to a higher tier
  • Charge for a month you told us you were leaving in
  • Sell or share your Ledger with anybody

Who should not buy this

  • Anyone who wants a training plan — we hold promises, we do not write programmes
  • Anyone looking for therapy or crisis support
  • Anyone whose free app is genuinely working
  • Anyone who wants to track fifteen things at once

Take a founding place.

£39 a month, locked for as long as you stay. First month refunded if you sealed your days and it did nothing.

First month refunded in full if you sealed your days and it did not work for you.

Make your first promise